Japan has brought us some of the best skincare treatments, serums and lotions, and some of our biggest brands in the beauty industry also originate from Japan! Examples include Shiseido, SK-II and SUQQU. Japanese beauty products are generally more gentle than Western skincare and often contain ingredients such as green tea, pearl, fermented rice water and silk proteins. Most people have heard of k-beauty which is a Korean beauty trend that has suddenly become popular in the West, but J-beauty is now also starting to gain momentum.
Related: 37 Amazing Japanese Shampoos that will Give you Luxuriously Glossy Hair
Japanese Beauty Best Sellers on Amazon
What is J-Beauty?
J-beauty is a collection of beauty products which originate from Japan. They are founded on Japanese beauty philosophy which is different from the West. In the West the beauty culture is more concerned with correcting or preventing skin damage, and hiding imperfections. The Japanese philosophy is different. It is more about maintaining a healthy skin base while accepting your imperfections. Japanese beauty is also minimalistic. They focus on caring for the skin rather than covering it up with makeup. Instead of trying to conceal every blemish or wrinkle, their skin care is more about the general appearance and luster of your face. They have fewer spot treatments or makeup tricks to conceal impurities.
The mantra of Japanese beauty is simplicity. It relies on a few hard working ingredients which are known to produce healthy skin.
How is J-Beauty Different to K-Beauty?
Both Korean and Japanese beauty share many of the same beauty standards. Both cultures value moisturised, hydrated skin and use sheet masks. They also both regularly use some common ingredients such as fermented rice water. There are however many differences:
- Japan uses less new ingredients in their skincare products compared to Korea, and it is more minimalist.
- Korean beauty is more about routines which guarantee effective absorption of all ingredients.
- Japanese beauty relies on tried and tested ingredients whereas Korean beauty is more trend-based.
- In Korea we see more “on demand” beauty products and trends such as the “glass skin” trend. This “on demand” and trend-based beauty culture has led to Korean having more products which provide instantaneous results when compared with Japan.
- Korea has more beauty gadgets and quirky looking colours in their product lines.
- Very generally Japanese beauty tends to lean towards perfection created out of good skin care habits, and Korean beauty leans more towards preserving youthfulness.
Where Can I Buy Japanese Beauty Products Online?
If you are looking for where to buy Japanese beauty products online, I have found the highest rated Japanese products which are all available to buy on Amazon! Here are my top Japanese beauty products available in the UK!
1. Hada Labo Hyaluronic Acid
Hada Labo is Japan’s best selling skin care line. They have over sixty different products and are the first skincare line from Japan to launch in the United States. I wrote a full review of Hada Labo in my post Japan’s Number One Skincare Line. One of their best selling products is the Hada Labo Rohto Hadalabo Gokujun Hyaluronic Lotion Moist. Check out the current price here!
Hada Labo Products Available on Amazon
2. Kikumasamune High Moist Lotion
Kikumasamune is a skincare line from Japan which contains sake in its ingredients. Skincare products that contain sake are excellent for acne because they help to tightens your pores. Sake can also reduce inflammation and redness.
The Kikumasamune high moist lotion has become a best selling product. It helps to hydrate, smooth and brighten the skin. It’s slightly acidic formula also protects the skin’s barrier against moisture loss. It can be used on all skin types. Click here or on the image below to check the price!
3. Isehan Heroine Make Long and Curl Mascara Super Waterproof
The Isehan Heroine make long and curl mascara super waterproof has become a best seller on Amazon with nearly 2,000 five star reviews! I decided to write a isehan kiss me heroine make mascara review since there didn’t seem to be many in English online! This mascara is waterproof, smudge proof and lasts all day! It has been described by many reviewers as the best mascara ever! It lengthens lashes while maintaining a curl without the need for an eyelash curler. Check here or on the image below to check the price! If you are interested in finding other great makeup products then check my list of makeup products for beginners.
4. Kanebo Suisai Beauty Clear Powder ph
This Japanese beauty product is a cleansing powder which contains 2 enzymes. It helps reduce acne by removing dead skin cells and excess sebum while preventing moisture loss. The Kanebo Suisai Beauty Clear Powder claims to moisturise and promote beautifully translucent, firm and lustrous skin. To use it you open one of the cubes, pour the powder into your palm, add a few drop of water, and lather. You then use it like a normal face wash 1-2 times a week. Click here or on the image below to check the current price!
5. Laneige Water Sleeping Mask (Korean)
The Laneige Water Sleeping Mask is highly concentrated with hydro ionised mineral water to deliver high doses of moisture to dry and dehydrated skin. It also contains orange flower, rose, sandalwood, apricot and evening primrose extracts which give it a relaxing scent. The product is designed to be used overnight once or twice a week and leaves the skin visibly brighter and glowing. Click here or on the image below to see the latest price.
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Japanese Beauty Product FAQs
Where can I buy Japanese beauty products?
There is a good collection available on Amazon. I have listed some of the best selling Japanese beauty products in this post!
Where can I buy Japanese beauty products online?
Other than Amazon there is the Kokoro Japan online, i-Japan, Dokodemo or Ichibankao.
Is Japanese skin care good?
Japanese beauty products include gentle cleansing, and multiple hydrating and moisturising layers. Japanese skin care has gained a large global following because of its effectiveness.
Is Shiseido a good skin care line?
Shieseido sell a wide range of products and is one of the best known (and oldest) Japanese skincare companies in the world. Some of their products have gained a cult following due to their effectiveness. One of Shiseido’s most iconic products is the Eudermine Revitalizing Essence.
