Japanese Beauty

Japanese Beauty

This guide tells you everything you need to know about Japanese beauty, also known as J-Beauty. I have reviewed the best Japanese beauty products and skincare including Japanese shampoos and moisturizers, as well as the products from Japan’s top skincare line, Hada Labo. I have also looked at how you can use the Japanese diet to achieve beautiful hair, skin and nails.

Latest in Japanese Beauty

Best Japanese Moisturizer for Supple Skin in 2021

Best Japanese Moisturizer for Supple Skin in 2021

Best Japanese Shampoo – 37 Shampoos Available in the UK (2021)

Best Japanese Shampoo – 37 Shampoos Available in the UK (2021)

Hada Labo Cleanser: 2021 Overview of All Cleansing Oils and Foams

Hada Labo Cleanser: 2021 Overview of All Cleansing Oils and Foams

I may receive affiliate commission if you purchase through the links on this page. You can read full the disclosure here.

What Exactly is J-Beauty?

The term “J-beauty” refers to a collection of beauty products which originated from Japan. The products all centre around the Japanese philosophy on beauty, which differs from the West.

In the West our beauty culture is more concerned with correcting or preventing skin damage, and hiding imperfections. The Japanese approach to beauty is different and more about maintaining a healthy skin base whilst accepting your imperfections.

Japanese women focus on caring for their skin rather than covering up flaws with makeup. Instead of trying to conceal every blemish or wrinkle, their skin care is more about improving the general appearance and luster of the face. They use fewer spot treatments or makeup tricks to conceal impurities.

Japanese beauty is also more minimalistic and uses less ingredients. It relies on a few hard working ingredients which are known to produce healthy skin – the mantra of Japanese beauty is simplicity!

How is J-Beauty Different to K-Beauty?

Both Korean and Japanese beauty share many of the same beauty standards. Both cultures value moisturised, hydrated skin and use sheet masks. They also both regularly use some common ingredients such as fermented rice water. There are however many differences:

  • Japan uses less new ingredients in their skincare products compared to Korea, and it is more minimalist.
  • Korean beauty is more about routines which guarantee effective absorption of all ingredients.
  • Japanese beauty relies on tried and tested ingredients whereas Korean beauty is more trend-based.
  • In Korea we see more “on demand” beauty products and trends such as the “glass skin” trend, or the “honey skin trend”. This “on demand” and trend-based beauty culture has led to Korean having more products which provide instantaneous results when compared with Japan.
  • Korea has more beauty gadgets and quirky looking colours in their product lines.
  • Very generally Japanese beauty tends to lean towards perfection created out of good skin care habits, and Korean beauty leans more towards preserving youthfulness.

In the West we like our sculpted makeup looks, but Japanese women favour a much softer makeup looks which emphasise a woman’s natural beauty.

Japanese women do not use contouring or bronzers. They don’t try to create the sculpted cheekbones or a defined nose that is fashionable in Western cultures. Instead Japanese makeup prefers blush to bronzer, in pink or peach tones which is applied in a light, natural way.

When it comes to eyeliner, brown is the most popular colour as opposed to the harsh black winged liners used commonly in the West. J-beauty is well known for creating smudge-proof eyeliners and shimmery eyeshadows in pink, peach or light-brown tones. Eyeshadows also tend to be shimmery as Japanese people tend not to use matte eye looks preferring makeup that looks dewy and makes the eyes sparkle

Japanese makeup styles tend to focus on the eyelashes which is why Japan makes some of the best eyelash curlers in the world. The Japanese brand Shu Uemura make an award winning eye curler which is excellent at making the eyes appear bigger.

Sale
Shu Uemura Eyelash Curler N
  • Curved at an angle that suits all eye shapes
  • Silicone rubber pad releases right amount of pressure to curl lashes
  • Awarded as one of Top 150 Best Beauty Products

Last update on 2021-12-06 / Affiliate links / Images from Amazon Product Advertising API

Japan also makes some of the best mascaras. Japanese mascaras are usually smudge-proof, waterproof, and jet-black. The Isehan Heroine Make Long & Curl Mascara is one of the best mascaras I’ve tried.

Isehan Heroine Make Long & Curl Mascara Waterproof Black
  • Japan Beauty - Heroine Makeup SP Long & Curl Mascara super water proof 01 / Raven Black 6g *AF27*
  • w/tracking number from JP Post

Last update on 2021-12-05 / Affiliate links / Images from Amazon Product Advertising API

Typical Japanese Skincare Ingredients

Compared with Western culture, Japanese skincare tends to favour more natural ingredients such as rice water, camellia oil, castor oil, white tea, and rice bran oil to achieve beautiful skin.

The Japanese skincare philosophy is less about covering up flaws, and more about improving the quality, texture and tone of skin, and their skincare ingredients do just this! Popular Japanese skincare lines such as Shu Uemura and Hada Labo centre their ingredients around improving hydration and skin tone.

Japanese women also tend to favour having pale, light and unblemished skin, so they commonly use whitening ingredients like licorice in their skincare. The Japanese geishas are well known for their white skin which is achieved with ingredients such as licorice, and white powder.

Overall Japanese skincare favours more simple, natural ingredients that are gentle on the skin. Some of our biggest brands in the beauty industry actually originate from Japan including Shiseido, SK-II and SUQQU.

The best Japanese skincare product I have tried is the Hada Labo Tokyo Anti-Aging Super Hydrator Lotion. I found that one bottle will last you for months and it’s very affordable. It also made a really noticeable difference to the quality and texture of my skin. My skin looked visibly hydrated and any fine lines were reduced. If you have dehydrated or dry skin this product is your secret sauce to dewy, beautiful looking skin!

Sale
Hada Labo Tokyo Anti Ageing Super Hydrator Lotion 150ml
  • Multi Layer Hydration
  • With 4 Different Types of Hyaluronic Acid
  • contains Collagen and Retinol
  • Fragrance Free
  • Suitable for Sensitive Skin

Last update on 2021-12-06 / Affiliate links / Images from Amazon Product Advertising API

Another great Japanese skincare product is the DHC Super Collagen Cream. It contains vitamin C which helps to brighten and rebalance the skin as well as vitamin E which protects the skin from free radical damage. The formula is packed with high-quality ingredients including organic olive oil, rapeseed oil and jojoba oil which deeply hydrate the skin.

I used this product for a couple of months and found it left me with a fresh face that looked firmer and more hydrated. The key ingredient in this moisturizer is collagen which makes the skin more elastic and keeps it looking youthful.

Sale
DHC Super Collagen Cream, 50 g
  • DHC Super Collagen Cream is an intensive moisturizer featuring skin-plumping collagen to deliver...
  • DHC's Super Collagen Cream delivers the highest concentration of micronised collagen using DHC’s...
  • Skin-plumping collagen peptides promote a firmer, youthful complexion.
  • Brightens skin with vitamin C derivatives.
  • Fragrance-free & colourant-free.

Last update on 2021-12-06 / Affiliate links / Images from Amazon Product Advertising API

If you want to create a Japanese skincare routine I highly recommend the Hada Labo Tokyo Anti-Aging Super Hydrator Lotion as your serum and the DHC Super Collagen Cream as your moisturizer.

As well as creating a good skincare routine, Japanese people also eat a healthy diet to ensure their skin and hair are radiant A diet high in omega 3 is an important part of Japanese culture, as well as drinking daily cups of green tea. Check out my article on Japanese diet secrets for healthy skin.

Japan’s best selling skincare line is Hada Labo, which focuses on one main ingredient – hyaluronic acid. Their patented Super Hyaluronic Acid is a blend of three molecular sizes of Hyaluronic Acid designed to transform the skin through intense hydration.

In my opinion Hada Labo is a great brand. Their skincare products are very effective and improving the texture of the skin and they are also very affordable. You could easily create your entire skincare routine with this brand for a very reasonable price. I have reviewed all of Hada Labo’s skincare products on which can be viewed by clicking on the image below.

Hada Labo UK

Another one of the most popular Japanese Beauty brands is Tatcha. Tatcha is more expensive than Hada Labo, but their products are excellent for achieving clear skin. Their most well known product is The Water Cream which clarifies and refine the skin. It contains Japanese wild rose which tightens the pores and smooths the skin texture, as well as Japanese leopard lily with helps to control excess oil and purify the skin. This moisturiser is perfect for sensitive skin and contains green tea, rice and 23-karat gold which leaves the skin looking radiant.

The Japanese Beauty Blog

Best Japanese Moisturizer for Supple Skin in 2021

Best Japanese Moisturizer for Supple Skin in 2021

Best Japanese Shampoo – 37 Shampoos Available in the UK (2021)

Best Japanese Shampoo – 37 Shampoos Available in the UK (2021)

Hada Labo Cleanser: 2021 Overview of All Cleansing Oils and Foams

Hada Labo Cleanser: 2021 Overview of All Cleansing Oils and Foams

Hada Labo Skin Plumping Gel Cream Review

Hada Labo Skin Plumping Gel Cream Review

The Best Japanese Beauty Products Available to Buy on Amazon UK

The Best Japanese Beauty Products Available to Buy on Amazon UK

Biore UV Aqua Rich Watery Essence Ingredients SPF50+ PA++++

Biore UV Aqua Rich Watery Essence Ingredients SPF50+ PA++++

Hada Labo Review of the Lotion Super Hydrator

Hada Labo Review of the Lotion Super Hydrator

Japanese Diet Secrets for Beautiful Skin, Hair and Nails

Japanese Diet Secrets for Beautiful Skin, Hair and Nails

Related: The secrets to flawless Japanese skin we can all try

Japanese Beauty

UK Beauty Room is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. As an Amazon Associate we earn from qualifying purchases.