Best Blue Shampoo Available in the UK

Are you looking for the best blue shampoo available in the UK? Blue shampoos evolved from purple shampoos which were originally designed to take yellow tones out of blonde hair.

Since blue pigments neutralise orange or brassy tones, they work well on brunette hair to cancel out ginger colours. If you have brunette hair and are living in the UK, I have found you the best blue shampoos for both natural and colour treated hair!

If You’re a Brunette Here’s Why You Need Blue Shampoo!

Blue Shampoo is shampoo containing blue or violet pigment. It is designed for brunettes to help neutralise any ginger or orange tones in the hair. It does this by leaving blue pigment on the hair making brown hair look a brighter and cooler shade.

In the colour wheel blue is opposite to orange and therefore has the ability to neutralise brassy colours. It acts as a colour correcting toner for the hair. Blue shampoo works on brown hair the same way purple shampoo works on blonde hair. Purple is opposite yellow in the colour wheel so purple shampoo removes any warm yellow or orange tones from blonde hair. Both purple and blue shampoo work well on grey or white hair to keep it cool and bright.

best blue shampoo uk, best toner to take out brassy orange

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. You can read my full disclosure here.

In this post I have found the best blue shampoo available in the UK for brunettes. It can be used either by women who dye their hair, or on natural hair to soften any unwanted shades of orange or red. If you have dyed your hair however you should wait at least 72 hours before you start using blue shampoo.

1. PRO:VOKE Illuminex Touch of Brunette Blue Toning Shampoo

In my opinion this is the best blue shampoo available in the UK. It is available on Amazon and usually comes in a pack along with the blue conditioner. It is SLS and sulphate free and contains UV filters.

This product is perfect for brown, balayage or ombre hair, and can also be used on blondes. It is a deep sapphire colour and removes orange, brassy tones from the hair. Your hair is left a deeper, richer brunette colour.

The product is enriched with Aquaplex which contains castor oil. This nourishes the hair and provides hydration leaving it looking healthy, shiny and hydrated. The toning effect is enhanced with every wash as the shampoo deposits more pigment onto the hair. In time, all orange and red brassy tones are neutralised and the hair looks glossy and smooth. This is one of the best toners to take out brassy orange.

How to Use: Apply to wet hair and leave for 3-5 minutes before washing out. Use either once a week or every other wash. Another reason why I love this particular blue shampoo is that it also perfumes your hair.

PRO:VOKE Blue Toning Shampoo and Conditioner Duo Pack NO ORANGE BRASSY TONES for natural, coloured...
  • Natural, coloured, highlighted or balayage brunettes & dark blondes; Creates richer, shiny colour...
  • The blue pigment neutralises orange and red tones in hair (because blue is on the opposite side of...
  • Silicone & Sulphate free, contains UV filters, vegan friendly
  • 40026440

Last update on 2021-10-17 / Affiliate links / Images from Amazon Product Advertising API

2. Joico Color Balance Blue Shampoo

best blue shampoo uk

The Joico Color Balance Blue Shampoo is another great option, which not only reduces any ginger tones but also prevents your color from fading, and makes hair shinier and less frizzy.

This is a great choice for correcting overly warm, orange or brassy tones in ombre hair or naturally dark brown hair. You will get smooth glistening hair with cool undertones. The blue pigments colour corrects after one use without drying out the hair. It preserves 89% of your hair colour and prevents it fading for up to 8 weeks.

This is one of my favourite toning shampoos because you get quick results and it also works well to moisturise the hair. It also has a lovely fragrance!

How to Use: Apply to wet hair and allow to absorb for 3-5 minutes before rinsing. Use 2-3 times per week.

Joico Color Balance Blue Shampoo for Unisex 33.8 oz Shampoo
  • A color-balancing shampoo for light brown hair
  • There's a true-blue formula for color-correcting on contact
  • Contains multi-spectrum defense complex to protect color against fading
  • Blended with bio-advanced peptide complex for root-to-tip repair
  • Removes brassy immediately.

Last update on 2021-10-17 / Affiliate links / Images from Amazon Product Advertising API

3. Fanola Official No Orange Shampoo

The Fanola Blue Shampoo can be used on gray hair as well as dyed brown hair and natural brunettes. It contains vibrant blue-violet pigments which effectively neutralise any undesired copper or red reflections. It also has coconut oil which helps to smooth the hair cuticle and make the hair shinier and more hydrated.

The product can be used on all hair types and you will see noticeable results in just 3 washes. This is one of the best blue shampoos for brassy hair in the UK and a popular product on UK Beauty Room.

How to Use: Wash your hair before applying the No Orange Shampoo by Fanola to damp hair. Leave for 3-4 minutes before rinsing out. Use twice a week.

Fanola Official No Orange Shampoo 350ml
  • FANOLA No Orange Hair Shampoo - 350 ML

Last update on 2021-10-17 / Affiliate links / Images from Amazon Product Advertising API

4. REDKEN Color Extend Brownlights Blue Toning Shampoo

The Redken Blue shampoo is a sulfate-free shampoo and a gentle formula that will protect the hair shaft. It removes unwanted brassiness in brunette hair caused by either a dye job or sun exposure. The blue pigment neutralises any orange undertones and makes the hair appear cooler.

This shampoo works well for either natural or highlighted brunettes. It contains citric acid and vegetable protein to cleanse the hair without stripping the colour, and deposits blue pigment onto the hair with every wash to keep away any brassy orange tones.

How to Use: Apply to wet hair and leave for 3-5 minutes before rinsing. It is gentle enough for daily use. You should use the blue toning shampoo immediately after dying the hair to prevent unwanted orange undertones.

REDKEN | Color Extend Brownlights | Blue Toning & Anti-Brass Protection Shampoo | For Natural &...
  • Anti-brass colour protecting Shampoo for highlighted and naturally Brown hair
  • The gentle, sulfate-free formula cleanses the hair without stripping hair colour
  • Features blue pigment to counteract brassy and orange undertones in Brown hair
  • A perfect balance of blue pigment with every wash
  • With a vibrant and bright colour for a longer result

Last update on 2021-10-17 / Affiliate links / Images from Amazon Product Advertising API

5. Fudge Professional Blue Toning Shampoo

best toner to take out brassy orange, 
best blue shampoo for brassy hair, best blue shampoo for brunettes

If you are on a budget, this is the most affordable blue shampoo I could find. It is however in a travel size 50ml bottle. The product is sulphate free and suitable for vegans. It removes orange and red tones from brunette hair and at the same time makes hair silkier and smoother. This blue shampoo also perfumes the hair for 24 hours!

The formula uses Opti-PLEX™ technology to reconstruct any hair bonds that were broken during the dying process. This means the shampoo not only removes unwanted brassy tones but also makes the hair shaft much stronger.

How to Use: Apply to wet hair and leave for 3-5 minutes. Rinse out. Use 2-3 times per week.

Fudge Professional Blue Toning Shampoo, Cool Brunette Shampoo, For Brunettes, Removes Orange/Red...
  • A sulfate-free blue toning shampoo in a travel size 50 ml bottle that instantly removes orange and...
  • The formulation contains Opti-PLEX technology that makes hair 85 percent stronger and smoother
  • For brunette hair that needs cleanning, refreshing and strength restoring
  • Fragrance fuse technology infuses each strand of hair with an explosion of fragrance that lasts 24...
  • Blue toning conditioner neutralises orange and red tones in your hair for hair that is cooler,...

Last update on 2021-10-17 / Affiliate links / Images from Amazon Product Advertising API

6. Matrix Total Results Brass Off SHAMPOO 

The Matrix Total Results Brass Off Shampoo can be used on brunette, blonde or red hair. It neutralises brassy tones and is good for brunettes who lighten their hair. Copper and golden shades will be reduced and the hair will be left strong and moisturised.

Unlike with other blue shampoos, Matrix Total Results can be used as a regular shampoo and will still work without needing to wait for the product to absorb. For the best results it is recommended that you leave the shampoo for 3-5 minutes however it is not necessary as it will still neutralise unwanted warm tones if you rinse it straight out.

The shampoo contains blue-violet pigments which are deposited onto the hair leaving cool tones in brunette locks.

How to Use: Apply to wet hair, lather well and rinse. (For best results leave for 3-5 minutes) Start using 2-3 weeks after dying your hair and use 2-3 times a week.

Matrix | Total Results | Brass Off | Brunette Toning Blue Shampoo | For Lightened Brunette Hair, 300...
  • Neutralises copper and golden shades
  • Refreshes hair colour
  • Defines cool tones
  • Tenfold decrease of hair breakage
  • Maintains an optimum moisture level

Last update on 2021-10-17 / Affiliate links / Images from Amazon Product Advertising API

7. Aveda Blue Malva Shampoo

The Aveda Blue Malva Shampoo contains pigments derived from the blue and violet flowers of the French Mallow plant. Blue Malva makes grey or silver hair look brighter, and neutralises any orange colors in chemically treated hair of all shades.

This formula contains conflower which intensifies hair colour along with aloe vera juice and sweet almond to condition and hydrate the hair. Aveda is one of the most popular trusted salon brands, and their blue shampoo.

How to Use: Massage onto wet hair, lather and rinse.

aveda Blue Malva Shampoo Litro
  • Beauty products
  • Shampoos
  • Products by Aveda

Last update on 2021-10-17 / Affiliate links / Images from Amazon Product Advertising API

FAQs on Blue Shampoo

What does blue shampoo do to blonde hair?

Blue shampoo can be used on blonde hair however there is a risk that it will make blonde hair green. To achieve an icy-hue, blondes should use purple shampoo.

What does blue shampoo do to brown hair?

Blue shampoo deposits blue pigment onto brown hair leaving it looking cooler and fresher. Any brassy orange or copper tones will be reduced

Which blue shampoo is best?

The PRO:VOKE Illuminex Touch of Brunette Blue Toning Shampoo is the best to take out brassy orange.

What happens if you leave blue shampoo on too long?

It may dry your hair out if you leave it too long, but it won’t dye your hands or scalp blue.

Can you use blue shampoo on natural hair?

Yes. Blue shampoo is usually recommended for colour treated hair, however natural brunettes can also benefit from it. Natural brunettes often find their hair turns a brassy tone due to sunlight. Blue shampoo is perfect to correct this.

Will blue shampoo darken my highlights?

Yes it’s possible if you use the shampoo too frequently or use too much it may turn your hair darker. Shampooing your hair once a week with blue shampoo should be enough.

This post was about the Best Blue Shampoo for Brunettes Living in the UK

Thank you for reading my post on the best blue shampoo in the UK. If you have tried any of the products I have recommended then please leave me a comment below and let me know how you got on. Blue or violet-hued shampoos are great for removing brassy undertones from brunette hair. Use the color wheel to determine your unwanted tone to decide whether you need a shampoo with blue or purple pigments.

Olivia Herlihy

Olivia is the owner of UK Beauty Room and founder three other successful websites. She gained an online following after creating a natural haircare routine which completely transformed her hair. Olivia has since written an eBook on Ayurvedic hair care to help others use the same formula to improve their own hair.

Find me on: Web


Leave a Reply

Your email address will not be published. Required fields are marked *

UK Beauty Room is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate we earn from qualifying purchases.