Where to Buy a Wig in London

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Where to Buy a Wig in London

The Ultimate Guide to Choosing a Wig, and Where to Find One in London

Sometimes it can be fun to change your hairstyle without cutting or dyeing your hair. This guide will help you choose the best wig for your face shape as well as the best colour for the season. It will also list where to buy a wig in London if you want to try them on!

Choosing a Wig According to Your Face Shape

Your face shape is the starting point to choosing a style that flatters you.

To find out the shape of your face measure it with a tape measure using the guide below.

  • Measure your face across the top of your cheekbones.
  • Measure across jawline from the widest point to the widest point.
  • Measure across forehead to the widest point. Generally the widest point will be about halfway between your eyebrows and hairline.
  • Measure from the tip of your hairline to the bottom of chin.

OVAL Face Shape

Slightly narrower at the jawline than at the temples, with a gently rounded hairline.
Try: Most any hair shape works well. Short, medium and long lengths, plus styles swept away from face.

ROUND Face Shape

Full-looking face with round chin and hairline.
Try: Chin-length or longer styles, cuts with fullness and height at the crown, layered top, off-center parts.

SQUARE Face Shape

Angular jawline, same width as forehead
Try: Styles that lengthen the face and add fullness on top work best. Avoid styles that add width at the jawline.


Long and slender, about the same width at forehead and just below cheekbones.
Try: Short to medium lengths, fullness at the sides, soft wispy bangs.

HEART Face Shape

Wider at the temples and hairline, narrowing to a small chin.
Try: Chin-length or longer styles, side parts, swept forward layers around the upper face, wispy bangs.

PEAR Face Shape

Narrow forehead, round chin
Try: Frame the face with bangs and full layers on the sides and on top, with hair falling below the chin.

Choosing the Colour of Your Wig

Your skin tone is the starting point to choosing your hair colour. The goal is to find a shade that complements your skin tone and brings out your natural color. A mistake many women make is choosing a colour that’s too dark. When in doubt, go a shade lighter.

Warm golden undertones

Try: all warm blondes, from bright wheat blonde to intense honey blonde, or light strands in golden blonde shades. Lighten hair rather than toning it down.

Pale and pink undertones

Try: cool and subdued hair colors. Blondes in silver tones, from platinum to ash blonde. Browns without gold effects, and reds should be the blue-red tones.

Golden undertones

Try: blonde, red and brown tones which head for gold and copper. Even natural carrot red hair can go along fine with henna red.

Pale white, yellowish-olive or dark

Try: browns which stress natural dark tones. When choosing reds, select rich tones that lean towards the blue scale, like burgundy or deep auburn.

Myths About Wigs

Despite revolutionary changes in the wig industry and in the way wigs look and feel, many misconceptions about wigs persist. Here are a few of the most common myths.

MYTH #1: Wigs are hot, itchy and uncomfortable.

Not true. Innovations in wig design have resulted in wigs that are lighter and more comfortable than ever before – with many of today’s wigs weighing 2 oz. or less. Thinner wefts (fabric to which fibers are sewn) and lighter cap construction allows for greater air circulation. New lightweight wig fiber like WhisperLiteÆ is softer and finer, resulting in an even lighter look and feel. Other wig features provide additional comfort, like velvet bands for added softness. Many wigs are also available in sizes, which ensures that the wig will remain comfortably and securely in place.

MYTH #2: Human hair wigs are better because they’re more natural.

One of the biggest misconceptions about wigs is that 100% human hair wigs will be more natural looking than synthetic wigs. Many women fear that “synthetic” wigs will look synthetic. This is not true! Each type of wig has its own unique benefits.

Synthetic wigs come prestyled, and are the easiest to care for. For this reason, synthetic styles are most often recommended by stylists to clients undergoing treatment. Synthetic wigs also offer a variety of comfort features, including non-slip linings, lightweight fiber and multiple sizes for a secure fit.

Human hair wigs, while more versatile, are not prestyled and therefore require more work. Unlike synthetic styles, these wigs can be heat-styled. They tend to weigh a bit more, and often require some trimming and customization.

MYTH #3: Wigs can cause damage to the scalp and slow natural hair growth.

Not true. Wearing a wig will not harm the scalp or inhibit regrowth. Many women choose to wear a wig because it can improve their mood and self-confidence. Other benefits of wig wearing include helping maintain body heat and preventing overexposure of sensitive skin to the elements.

Video on How to Choose a Wig

Where to Buy a Wig in London

Below are a list of stores in London where you can try on and buy wigs

Other Relevant Posts

FAQs on Wigs

Which wig brand is best?

K’ryssma Ombre Synthetic Lace Front Wig was voted as the best overall wig. The best wig if you are on a budget is the outer synthetic l-part lace front wig

How much is a real wig?

The cost can vary from £50 – £3000. You can get a good quality wig for £150-£300.

Is it healthy to wear wigs

Wearing a wig is a good option if you don’t want to make permanent changes to your hair. If you are constantly dyeing your hair this can lead to damage or hair loss.

What wigs look most natural?

Full lace wigs are the best if you want to look most natural.

Olivia Herlihy
Olivia Herlihy

Olivia is the owner of UK Beauty Room and founder three other successful websites. She gained an online following after creating a natural haircare routine which completely transformed her hair. Olivia has since written an eBook on Ayurvedic hair care to help others use the same formula to improve their own hair.

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