Men’s makeup brands are starting to become mainstream, and 2020 may become the year that men wearing make-up will become the accepted norm. Men get the same skin problems as women, such as skin blemishes, trouble spots and dark circles. It’s therefore about time that the beauty industry started making foundations and concealers to help men with these problems. This is the ultimate guide on how to hide spots for guys!
In a survey conducted in 2019 by market researcher Morning Consult, out of 2,142 men aged between 18-29, 33% said they would consider wearing makeup, and 30% of the men aged 30-44 said they would be open to it. Allied Market Research have predicted that the men’s personal care market will continue to grow by 5.5% every year and will reach $166 billion by 2022.
Many brands are already capitalising on today’s evolving notions around masculinity, and breaking down misconceptions regarding male makeup. Here are 5 beauty brands who are already making functional makeup products for men.
1. War Paint
War Paint was set up to try and break the stigma that makeup is only for women. On their website the CEO Daniel Gray said he wanted a way for men to buy cosmetics without feeling ashamed. The company makes concealers for men as well as tinted moisturiser, powder and bronzers. Check them out on Amazon.
2. Clinique for Men
Clinique for Men started in 1976 and has become one of the most recognised men’s skincare brands in the world. The company are now selling dark spot correctors for men as well as bronzers. Check out their products on Amazon.
3. Lab Series
Lab Series create skincare products for men including a tinted moisturiser to help conceal blemishes. The company states on its website that each of their products are tried, tested, and tailored specifically for men. Check them out at Amazon.
Brickell is a premium skincare range for men which only uses natural and organic ingredients in their products. The company was set up after the owner realised there were no high-end natural skincare products just for men. Brickell makes face wash, moisturiser, eye cream and toner. Check out their products at Amazon.
5. Shakeup Cosmetics
Shakeup Cosmetics make cosmetic products that are specifically designed for men’s skin type. They understand that men’s skin is physiologically different to women’s. This brand is all about rejecting gender stereotypes. They make a number of different products including concealers, tinted moisturiser, and lip products. Check them out at Amazon.
Other male beauty brands to watch are: Mr Carter’s Essentials, Tom Ford and YSL who are all selling concealers, bronzers and brow definers for men. If you have tried out any men’s makeup and skincare products then please comment below and let me know how you got on! Please also let me know if you know of any other men’s makeup and skincare brands so I can promote them on my website.
Men’s makeup and skincare Products
To be kept up-to-date on my latest posts please subscribe to my mailing list.
If you found this post on how to hide spots for guys useful, please save this Pin to your Skincare board on Pinterest. It will help raise awareness of men’s makeup and skincare options!
MEN’S MAKEUP AND SKINCARE FAQs
Is there makeup for guys?
Yes! Men get the same skin problems as women. There are now products on the market to help men with skin blemishes, trouble spots and dark circles.
What percentage of guys wear makeup?
In a survey of 2,142 men 33% aged between 18-29 said they would consider wearing makeup and 30% of men aged 30-44 said they would be open to it. The survey was conducted by market researcher Morning Consult in September 2019.
Can guys use foundation?
Yes, all the skincare brands mentioned in this article make foundations or tinted moisturisers and concealers specifically for men.